Setting Goals for Product

In the last 20 years, we have witnessed an era of software apps that have simplified our lives through tech-driven miniaturization and the handy control of products at the tap of a finger. Smartphones and wearable gadgets have eaten up space previously occupied by hardware products like radios, watches, alarm clocks, calculators, music players, etc. Not long back, such products used to be part of our daily routine, and we did not consciously realize when they started disappearing from our lives. It happened because of the frequent launch of software products and faster technology acceptance in all age groups. Because of this disruption, many start-ups got big fast, gaining the status of leading brands. As a result, many established brands that were once part of a market monopoly or duopoly lost their edge and leading position in the market.