The design thinking approachis a six-step process to understanding your audience and designing solutions to their problems. This process cannot start unless you learn about your target audience. To understand the needs, wants, requirements, and motivations of the people you are creating designs for and to gain those insights, you must empathize with them. The good news is that there are various ways to learn more about people through the design thinking approach.

UX/UI design are two common terms that are mistakenly used interchangeably, but did you know they are separate concepts? UX design refers to the “User Experience design” while UI design stands for “User Interface design”.

In recent decades, companies have given greater importance to UI/UX to increase user satisfaction and user retention. As a result, the industry has seen new roles emerge such as UX researchers, UI designers and UX strategists.

Your business' website is the first thing that others notice because it acts as your salesperson to promote your business, products, and services. If you look at the best software development companies, their website attracts prospects and converts them into leads by answering questions about their company.

It takes about 0.05 seconds for users to form an opinion about your website. This opinion ultimately determines whether they will stay on the website or leave. Research also shows that if the consumer does stay on your website, the average time they will stay there is about 45 seconds. All of this goes to show that first impressions matter.  Your UI/UX design team is the most important factor to ensuring a good first impression on your website.