In 2008, Apple changed the cell phone game when it introduced the first iPhone. It was similar to previous smartphones in that it had a camera and music player, but what catapulted it to the top of people’s wish lists was the ability to host applications. Users, competitors, and developers all took notice. It wasn’t long before almost every smart device manufacturer had its own app store with thousands of apps being developed every day.

Charlie is an account manager for a Managed Print Service (MPS) company in the Pacific Northwest and she is having a rough year. 2020 was supposed to be record shattering. It’s been more of a roller coaster than she could have ever imagined. She is facing new and increasing pressure to deliver value, and save money for both existing and new customers. Adding to this challenge, many businesses are operating with remote employees now, resulting in an alarming drop of consumables. So how can Charlie effectively show her customers how to save money and optimize their print fleet, while also winning new deals and growing MPS for her company that so desperately needs new sales? An accurate Total Cost of Ownership (TCO) engine could give Charlie the edge she needs to keep current accounts satisfied, and win new deals.