Your business' website is the first thing that others notice because it acts as your salesperson to promote your business, products, and services. If you look at the best software development companies, their website attracts prospects and converts them into leads by answering questions about their company.
Therefore, to make your mark among the best software development companies, you need to measure your site’s performance. Make any necessary changes to ensure it functions as a salesperson and converts visitors to leads. When you analyze your site, you may see that shoppers are removing items from the cart on your e-commerce website or a higher bounce rate on mobile than on desktop. Rebranding your site will increase your traffic, generate more leads and add specific functionalities to improve the site’s user experience depending on the marketing goals of your business.
If you are still using an old-fashioned website or an app, it's a great time to bring your website into 2023. Upgrading your older website multiplies your business and offers more interactivity for customers.
Don't know where to start? Let's dig deeper and understand the most common redesign goals and steps taken to achieve them:
Prepare- Once you know your users, their needs, and pain points, ask questions. Is your website clear about what you offer? Who are your users? Your brand identity is your values, concepts, and message. Similarly, your website reflects your brand and develops a personality and tone of voice.
Rebrand your site- It is essential that your website follows design principles and have a consistent look and feel. Make sure to eliminate the potential for confusion, like having a different navigation menu on pages, because this will only frustrate visitors. If your website has significantly grown over the past years, it is best to redesign it based on brand guidelines and styles such as color palettes, fonts, button styles, iconography, and much more.
Drive more traffic- Even if your website has a good design, it does not matter if no one sees or visits it. Therefore, to optimize your website for search engines, you need to rebuild your website. According to HubSpot, featuring a blog on your website increases your chances of being highly ranked by search engines by 434%. You will have to do keyword research to filter out specific words or phrases people use to search and then include them in your header, titles, body, URLs, and Meta Descriptions. Remember to link to your related post and pages when creating blog posts. This will help your visitors to understand the relevance, relationship, and value of the content on your site.
Content and design- A great website needs great content, including images and videos, text, headlines, and brand statements. Your content should be pleasing to visitors and keep them interested and engaged. A modern website with an updated design and timeless fonts shows that your organization cares about its digital presence.
Conversion- Driving traffic to your website is only useful if you convert those visitors into leads. Therefore, you need to design your website based on a conversion strategy. Your website should tell users about who you are, what you do, and your target audience.
Adding functionalities- An ideal website is easy to use, understand and navigate. As your website grows, you will have to add new functionalities to meet the evolving expectations of your visitors and your team. Functionality is an essential part of user experience. Have you ever stayed on a website that took longer to load? Fly High Media says that 88% of online consumers are unlikely to return to a site after a bad experience. The most general requirement is to simplify navigation and personalize the website according to visitors by adding smart content filters.
Mobile optimization- It is a known fact that mobile search has taken over desktop search. As a result, search engines have built their experiences based on mobile devices, and even Google prioritizes results of mobile-friendly pages. According to the Office for National Statistics, 78% of Internet access is via mobile phones and devices. Therefore, it is vital that you optimize your site for both desktop and mobile.
Technical Aspect and Speed - A technically sound website has maximum chances to withstand in a competitive market. In Time Tec uses HTML and CSS to give your website a navigable and pleasing appearance for a good user experience. In addition, technical terms rule web designers' minds, and they use them to make dynamic websites. Increased speed is an essential factor that attracts customers. We ensure your website gets the maximum speed and customers get faster results.
With all that in mind, are you ready to redesign your site?
We cannot deny that redesigning a website consumes time, effort, and money and is crucial for your online success. When your website is aligned with your business strategy, it enhances your conversion rate and improves your ranking because now it meets the needs of your customers and your team.
We also offer website-building services in multiple fields, as listed below.
Consultation and medical services
Personal stylist services
Diet and workout monitoring
Data protection agency
Online Language learning
Financial adviser/Investment consulting
Photo editing and graphic designing
Online travel agent
YouTube channel content
Online dating consultant
Elderly online helper
iOS or Android app development
UX and UI
Private Facebook group
In Time Tec is here to help you build a professional and unique web design that is affordable and high-quality.
Get started by sending us your existing website URL through our Contact Us page to get the best quote for a website Rebuild/Upgrade.