In the last 12 months, I have asked at least 20 employees to make $1 million mistakes. I make that request regularly and I am very serious about it. Do you know why I do that? Because if they make a million dollar mistake, it is because they took a million dollar risk and put their life into it. They committed to something that inspired them and that is what I want my employees to do, even if they fall short. Our company flourishes because our people are committed to something bigger than themselves and they live full out.
The average person spends around 90,000 hours at work in their lifetime. I think it’s safe to say that it’s crucial for people to work at a place they enjoy. This also means that business owners not only need to navigate attracting top talent- but also retaining it. This starts with finding out what employees are really looking for in a job. Yes, money is an important aspect for most people when job searching, but ultimately people are looking for perks that go much deeper than monetary value.
Everyone has heard someone complain about not liking their job. And I think it’s safe to say that the place your friend is constantly talking down on wouldn’t be a place that you’d apply. Likewise, if you have a friend who often shares about how much they love their job, it will likely pique your interest. The latter is what it looks like to be a brand advocate.